At Ted, we believe in being open and honest in the way we do business and operating in a fair and sustainable manner

Sustainability & the Environment

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At Ted Baker we believe in being open and honest in the way we do business, this includes doing the right thing by all of our stakeholders throughout our supply chain and operating in a fair and sustainable manner. During the period we began implementing our new sustainability strategy “Fashioning a Better Future”, developed from our Ted3 plan which was introduced in 2012.

We approach our social, environmental and ethical commitments ("SEE") with the same focus and attention to detail that permeates the rest of the business. To ensure that we continue to meet our responsibilities in these important areas Fashioning a Better Future focuses on Planet, People and Product. Our Global Sustainability Strategy has been developed and continues to be advanced and improved ensuring that every department is included.

The Ted Baker COO is responsible for overseeing the formulation of our policies and procedures to manage risks arising from SEE. In addition, the Board has tasked four members of the Executive Committee to oversee specific areas of our SEE agenda for the Group. These Executive Committee members participate because of the relevance of their departments to our ongoing commitment in these areas – Brand Communication, Product Design, Production and Special Projects (Interior Design). Our full-time Ted’s Conscience department co-ordinates these areas and the Group’s cross-functional team which is responsible for addressing SEE concerns of the Group.

Three very important areas of sustainability make up our global sustainability strategy; Fashioning a Better Future:

PLANET – Manage and reduce our impact on the environment.

  • Own Operations
  • Product Waste
  • Packaging and Transport

PEOPLE - Look after those who create, make and wear our product.

  • Ted’s Team
  • Supply Chain 
  • Communities 

PRODUCT - Produce beautiful, more sustainable product.

  • Raw Materials
  • Manufacturing
  • Use & Durability


Ted Baker has engaged in a number of environmental projects over the past years:

  • Ted continues to participate in the Carbon Disclosure Project to measure and disclose our greenhouse gas emissions and climate change strategies. Our disclosure score improved from 93 D in the previous period to an overall score of B;
  • All of our business travel within scopes 1 and 3 is CarbonNeutral®. This means that the unavoidable emissions generated by air, road and rail journeys required to visit our stores, trustees and suppliers have been offset in full through the purchase of carbon credits from verified carbon reduction projects;
  • We are constantly reviewing the waste our business generates in an effort to achieve our overall aim of sending no waste to landfill. We participate in the Wastepack Compliance Scheme as part of the Producer Responsibility Obligations (Packaging Waste) Regulations 1997 and continue to reduce unnecessary packaging;
  • We work with local schools and charities to recycle as much waste from head office as we can;
  • We have been working with the charity Newlife to ensure that all faulty garments returned to our UK stores do not end up in landfill. Since March 2014 we have been sending these faulty garments to Newlife for resale as second-hand garments;
  • Through our relationships with Oxfam and Newlife we have been able to ensure that our end of line garments are utilised in the best way, raising over £485,000 and diverting over 30 tonnes of waste from landfill.


Our employees and the people who work in our supply chains are our greatest asset and it is very important to Ted Baker that our products are produced in factories that are committed to providing a fair and safe environment for their workers. To enable this:

  • Ted Baker Ethical, Production and Buying teams regularly visit our suppliers to build and maintain relationships. These are key in ensuring open and honest communication;
  • Through our partnership with MADE-BY, a nonprofit multi-stakeholder initiative set up to improve sustainability within the fashion industry, we began reporting, through MODE Tracker, a new progress tracking tool. It is aimed at supporting fashion brands to become more sustainable, focusing on eight areas of fashion business including People, Product and Own Operations;
  • We continue to encourage our employees to donate unwanted items through our "Oxfam Collects" Collection Point;
  • In December 2014 we started to collect donations for leftover restaurant food. Those proceeds are donated to Magic Breakfast, a charity that provides underprivileged school children in London with much needed breakfasts before school. During the period, we raised enough money to provide 13,409 Magic Breakfasts;
  • We keep two Buckfast bee colonies on the roof of our London head office from which we had a hugely successful honey harvest for the seventh year running


As part of our commitment to product we place great emphasis on producing more sustainable products;

  • We are part of the Sustainable Clothing Action Plan (“SCAP”), a DEFRA sponsored action plan organised to improve the sustainability of clothing throughout its lifecycle by bringing together industry, government and third parties. SCAP members collaborate to develop sector-wide targets along with the tools and guidance necessary to achieve them. As a SCAP 2020 signatory, we are challenged to reduce carbon, water and the amount of waste generated or consumed by our products by 15% by 2020;
  • We have introduced internal sustainable fibre targets to our collections to ensure that we are meeting our SCAP commitment and, as part of SCAP, we participate in the Metrics group. This Group identifies the key industry metrics that businesses should measure and is working on a tool to measure baseline carbon, water and waste footprints. It also identifies improvement actions that businesses could take in this area;
  • We became a member of the Better Cotton Initiative (BCI) in 2016. The aim of the BCI is to make global cotton production better for the people who produce it, better for the environment it grows in and better for the cotton industry’s future. Through education and training the farmers learn more sustainable farming methods and pool their resources with the aim of reducing environmental impacts, using less water and harmful pesticides, and increasing yields.
  • In accordance with the Modern Slavery Act 2015 and the California Transparency in Supply Chains Act 2010, Ted Baker released our first Modern Slavery statement in 2016. This statement highlights Ted’s policies for assessing the risk of modern slavery within our supply chain and the steps we are taking to improve transparency. You can find our full Modern Slavery statement here.