Underlying our strategy is an emphasis on design, product quality and unwavering attention to detail

Ted's Business Model

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Ted Baker has grown steadily from its origins as a single shirt specialist store in Glasgow to the global lifestyle brand it is today. We offer a wide range of collections including Menswear, Womenswear, Formal, Accessories, Born by Ted Baker, Lingerie and Sleepwear; Childrenswear; Fragrance and Skinwear; Footwear; Neckwear; Eyewear; and Watches.

We operate across Europe, North America, the Middle East, Asia and Australasia, distributing through three main channels; retail, which includes e-commerce, wholesale and licencing.


We operate our own stores and concessions across the UK, continental Europe, North America and Asia, and an e-commerce business based in the UK, primarily serving the UK and Europe. We have a separate transactional website dedicated to the Americas and e-commerce businesses with some of our concession partners.


We operate a wholesale business in the UK serving countries across the world, particularly in Europe and a wholesale business in the US.

Licence Income

We operate both territorial and product licences. Our territorial licences cover the Middle East, Asia, and Australasia, through which we operate licenced retail stores and, in some territories, wholesale operations. Our product licences include lingerie & sleepwear, fragrance, watches, footwear, eyewear, suiting, neckwear, skinwear, and childrenswear.

Key Performance Indicators

We review the on-going performance of the business using key performance indicators for each of our distribution channels. Performance measures for our retail business include total sales, average and closing square foot, sales per square foot and gross retail margins. Wholesale performance measures include total sales and gross wholesale margins, and licence income is measured through year on year revenue growth.