As we celebrated 20 years of Ted Baker’s womenswear collection, 2015 was full of exciting firsts. The year started on a high as Ted added another Grooming Room to his line-up, this time on Mortimer Street. In March, Ted Baker’s friends at Nordstrom recognised the brand with the esteemed Partner in Excellence award, celebrating exemplary quality and service.
Next, Ted set his sights on Amsterdam, staging a takeover of De Bijenkorf, before hopping on a plane and launching a bonza new transactional Australian site. Back on home soil, Ted Baker & Moore – a one-of-a-kind store shining a spotlight on the wider world of Ted – opened on East London’s Commercial Street.
Following a stylish collaboration that saw Ted Baker dress British tennis ace James Ward for the grand slam circuit, we spent the summer Having a Ball with his tennis-inspired pop-up in Westfield.
2015’s new ventures with licensees added yet more strings to Ted’s bow, each collection cementing Ted Baker’s reputation as a fully-fledged lifestyle brand. First came a collection of crockery with Portmeirion and a range of beautiful British bikes with Quella, followed by tiles and rugs with British Ceramic Tile and Brink & Campman, respectively. Making his debut with standalone stores in Hawaii, Malibu and Amsterdam, as well as launching the Bowtiful, Ted Baker & Chums and Ted’s a Wrap pop-ups, Ted ensured the successes kept on coming, all the way into 2016.